Graphite & Lead created a direct mail piece that pokes fun at some of the silly beer and brewery names out there and the challenge brewers have making their brand stand out.
Out with the old Cranky Pressman and in with the new. The studio is working on a fresh website and branding for the old letterpress shop and will be rolling out the new work in 2016. In the meantime we've compiled a case study of the Cranky brand so far.
Pencil and ink hand lettering that didn't make the client presentation final cut.
After exclusively using the computer for over 15 years to do design, I eventually reintroduced the pencil, paper and t-square back into the process.
Had a great time and was very pleased to receive an award last Friday evening at the 2015 AIGA Cleveland, Design 360 show.