We’ve purposely created a colorful and friendly brand for Miles Products. I believe it stands out in the industrial media where many companies try to present themselves too seriously. With this in mind, we made a short animated video to explain an unexciting subject, in a more watchable way.
Graphite and Lead had the opportunity to work on a unique and interesting project. The brief was to create labels for a new line of decorative scented candles. The concept, design, illustration and prototypes were inspired by vineyard branding.
Hear the first rock & roll concert that never happened. This playlist features the artists who were scheduled to play at Freed's first Moondog Coronation Ball. The concert was closed down by Cleveland Police just as it was getting started.
It was one of the biggest news stories of the 20th Century. The Space Shuttle Challenger disaster occurred on January 28th, 1986. This linoleum cut of the spacecraft at launch was printed on the pages from a National Enquirer that was published on the fateful day.
Alan Freed was a deejay and music promotor in the 1950s. His most important contribution culture was his unrelenting passion and promotion of black artists and their music. I did a tribute art print and blog post on the man.
I believe landscape gardens make excellent analogies for just about any creative project. Like a website design and build for example. We test the analogy here. How a website design is much like a garden.
Out with the old Cranky Pressman and in with the new. The studio is working on a fresh website and branding for the old letterpress shop and will be rolling out the new work in 2016. In the meantime we've compiled a case study of the Cranky brand so far.
Graphite & Lead was brought in to update the old Miles Products website to a new responsive site. We took the opportunity rethink the entire Miles Products corporate branding when designing and styling the Wordpress theme.
If done well, print (including the humble mail-shot) can be a effective weapon in your marketing mix. Treating your target audience with respect and even a touch of wit keeps your efforts from going straight into the wastepaper basket.